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How can Generative AI help prioritize keywords and optimize product listings in a sea of options?

Updated: Mar 23


Digital Shelf SEO keywords

There are too many keywords for my product category when optimizing product listings on digital marketplaces. How do I prioritize keywords using Generative AI technology? How do I decide which parts of the copy require updates and which keywords to use?


Optimizing your product listings can feel like navigating a stormy sea. The relentless churn of trending keywords can make it seem like an impossible task.


But fear not!


Generative AI technology is here to help you prioritize keywords, decide which parts of your copy to update, and ultimately stand out in the crowded marketplace.


Here's how you can use this technology to streamline your keyword strategy.


Not All Keywords Are Created Equal


First, let's dispel a common myth: not all keywords are equally valuable.


The relevance of keywords has evolved from simple, singular recommendations to a complex web of insights drawn from multiple sources. These sources cater to varying market segments and customer needs, making keyword selection more difficult than ever.


Step 1: Identifying Trending Keywords


  • The first step in your optimization journey is to identify the input sources for trending keywords.

  • Depending on your product's presence across multiple platforms, you might need a broad spectrum of sources to get a comprehensive view.

  • Tools like Screaming Frog, Data Dive, Google Keyword Planner, Ahrefs, SEMrush, and marketplace-specific tools like Hellium10, Jungle Scout for Amazon can be invaluable.

  • These tools provide varied formats of insights, from search volumes to trend data, which are essential for effective Amazon SEO optimization.


Step 2: Ranking and Weighting Keywords


Once you have a pool of keywords, the next challenge is to rank and assign weightage to each.


This is where Generative AI technology shines. By leveraging AI, you can combine all inputs and auto-rank them. Generative AI models, such as the best AI SEO tools 2024, can sift through the noise, presenting you with a prioritized list of keywords based on relevance and trending insights at scale.


Not All Keywords Fit Every Product in the product category


Here's another tricky part: not all keywords apply to every product within a category. Misalignment between keywords and products can derail your optimization efforts. Business users often identify irrelevant keywords through a multi-step process:


  1. Brand Guidelines: Filter out keywords that don’t align with your brand identity.

  2. Technical Information: Cross-check your Product Information Management (PIM) system to weed out irrelevant keywords.

  3. Marketing Copy: Leverage your CMS for keywords that might contradict or dilute your marketing message.


Combining traditional AI algorithms with generative AI can streamline this filtering process, making it more efficient and less error-prone.


Building the perfect copy


Once you have your refined list of keywords, the next step is integrating them into your product copy. Here's how to prioritize:


  1. Title: This is the most critical part of your product listing. Ensure the primary, most relevant keywords are included here.

  2. Short Description/Bullet Points: Use secondary keywords in this section to highlight key features and benefits.

  3. Long Description: Incorporate the most important keywords naturally. Depending on search volume and relevance, not all keywords need to be in the long description.


Generative AI-Powered Optimization


While some platforms, like Amazon, offer auto-suggestions for keywords based on product category and affinity, most others do not—making manual keyword optimization a time-consuming challenge, especially for brands managing large volumes of SKUs across multiple categories.


Generative AI technology can significantly reduce this burden through digital shelf optimization; it can analyze existing marketplace copy against a refined keyword list, recommend updates, and maintain consistency across listings. However, to scale this effectively, prompt engineering expertise and seamless system integration are still essential.


Advanced Tools for AI-Powered Optimization


Generative AI is just one piece of the puzzle. To fully leverage AI for SEO, consider using specialized AI tools:


  • AI SEO Tools: These tools help in optimizing content for better search engine ranking. Examples include AI SEO content generators and SEO content writing tools.

  • AI Writing Tools: The best AI writing tools and best writing AIs can help create compelling product descriptions and visuals for digital shelf.

  • AI Art Generators: For visually appealing content, use AI art generators like AI portrait generators, AI cartoon generators, and AI album cover generators.

  • AI Generative fill: This can be particularly useful in creating visually consistent product images.

  • AI Profile Picture Generators: Enhance your brand's digital presence with AI-generated headshots, using tools like the best AI headshot generator or AI headshot generator free.


Genrise: Automating Product Listing Optimization


It's a hard problem to figure out how a sea of keywords impacts product ranking on the digital shelf. Genrise is on a mission to solve this challenge. By leveraging existing Generative AI models, Genrise aims to automate the product listing optimization process at scale. With the right approach and tools, you can turn the chaotic sea of keywords into your path to success. Use AI-powered tools to enhance your SEO strategy, create engaging content, and optimize your digital shelf presence for maximum impact.


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