Essential Components of Effective Digital Shelf Optimization
- Genriser
- Jul 22, 2024
- 3 min read
Updated: Mar 26
Digital Shelf Optimization is like building your dream house!
It’s about creating a solid foundation, sturdy walls, and an architectural design that meets your needs. And the aesthetics, both inside and out.
It's about having a reliable roof and the all essentials to live in style!
Digital Shelf Optimization: The Building Blocks
Here's what that looks like in the digital world:
1. Killer Product Content
This is your foundation.
Without it, everything else crumbles.
What does killer content look like?
Clear, compelling product titles
Descriptions that sell benefits, not just features
High-quality images that show your product in its best light
Videos that demonstrate your product in action
Remember, your content is your salesperson.
Make it work hard for you.
2. SEO That Slaps
This is how people find you. This is your house's aesthetics that make people take notice and interact with your products.
It's like putting a giant neon sign in front of your house!
Here's what you need:
Trending insights and keywords research: Integrate data from digital shelf analytics tools or SEO analytics tools to crawl and share trending insights relevant to your product category.
Keyword prioritization: Not every keyword carries the same weight. Use artificial intelligence to sort out which keywords are most important.
Use the keywords smartly: Include the most important keywords in titles, descriptions, and as text in images and videos.
Backend search terms: Use a wider set of keywords in backend search terms. Optimize meta titles and descriptions for better search engine visibility. Use descriptive alt text for images to improve accessibility and SEO.
Don't just throw keywords at the wall and see what sticks.
Be strategic. Be smart.
3. Pricing That Converts
These are your sturdy walls!
Get it wrong, and you'll be left in the dust.
What to consider:
Competitive pricing (but don't race to the bottom)
Dynamic pricing strategies by using Artificial intelligence
Bundle deals that increase average order value
Remember, the right price is the price that represents value to your customer.
4. Reviews That Build Trust
This is the roof - your social proof in the digital world! It can’t leak, or everything falls apart.
It's like having thousands of tiles building your roof, each one vouching for you.
How to nail it:
Encourage customers to leave reviews
Respond to all reviews (yes, even the bad ones)
Highlight top reviews in your product listings
Reviews can make or break your digital shelf performance.
Don't neglect them.
5. Availability That Doesn't Disappoint
Nothing kills sales faster than an "out of stock" message. It’s like having a sign in front of your house saying “No Water”!
This is your reliability factor. This is your essentials to thrive on a digital shelf!
What you need:
Robust inventory management
Clear communication about stock levels
Back-in-stock notifications
Don't let inventory issues sabotage your digital shelf optimization efforts.
Digital Shelf Optimization: The Challenge of Scale
Now, here's where it gets interesting. All these components? They need to work together. Seamlessly. For thousands of products. Every day!
That's where automation comes in.
Imagine having a team of AI agents, each specialized in one aspect of digital shelf optimization:
One for SEO keyword research, using data from several analytics tools, including digital shelf analytics, visual analytics, and SEO analytics.
One for prioritizing which keywords to use and where to use them.
One for content creation, ensuring it aligns with your brand voice and uniqueness.
One for generating the most relevant and engaging visuals.
One for rewriting copy to meet retailer specifications.
One for reviewing language against claim data.
One for localization and so forth.
This is what is needed to win the game of digital shelf optimization at scale.
Doing one product at a time can be useful in the early stages or for smaller brands, but for larger brands, it simply won't work.
This is what we are building at Genrise! A software that can connect multiple AI agents and get them to work for you at scale!
Enabling you to deliver your best self on the digital shelf! 🙂
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